Recently, Zheng Liwei, director of the Center for Quality and Benefit Research of China Institute of Aeronautical Technology (301 Institute), visited the Institute for Quality and Brand Research of Jiangnan University. Teng Lefa, dean of School of Business and executive dean of the Institute for Quality and Brand Research, Hu Hong, deputy director of Wuxi Bureau of Market Supervision and deputy dean of Institute for Quality and Brand Research, Li Feng, deputy dean of Institute for Quality and Brand Research, and specially-appointed expert Gu Ping and researcher Wang Huanzhang received the delegation. The two sides conducted in-depth discussions on the establishment of a strategic alliance.
Teng Lefa welcomed the delegation and briefly introduced JNU, its School of Business and Key Research Base of Brand Strategy and Management Innovation. He then elaborated on the establishment of the Institute for Quality Brand Research and the Yangtze River Delta Alliance of Industry-University-Research Technology for Quality and Brand, as well as the short-term goals and long-term plans of the Institute. He earnestly hoped that the Institute would establish a strategic partnership with the 301 Institute in the future.
Zheng Liwei gave a detailed introduction to the organization, businesses and product system of the 301 Institute, whose services cover the government, the army and various enterprises in the large industrial fields. It coordinates the development of multiple fields, including standardization, quality engineering, airworthiness and safety technology, informatization, industrial automation, consulting and certification. Public welfare, comprehensive research institute, with the ability to integrate industry resources. Zheng Liwei fully affirmed the university-enterprise cooperation.
Hu Hong expressed his views on the construction of the National Quality Infrastructure (NQI) and the development of the Yangtze River Delta.
Director Ni Chao from the 301 Institute discussed about the effectiveness of the National Quality Infrastructure (NQI) with the teachers of the Institute, and put forward suggestions on the quality management of enterprises in Wuxi
Finally, the participants reached a consensus on the cooperation model of “building a platform and a brand” and initially decided to provide suggestions on quality management and development for industries in Wuxi's in the form of forum.